Your Path to 100,000 LinkedIn Views (Part 2)
“LinkedIn Language” Will Make or Break Your Efforts
Here are the highlights from the video
Make sure to watch the video for all the details. If you’re in a rush, here are a few of the key topics we talk about.
LinkedIn has a specific “voice.”
This is absolutely critical to understand. The LinkedIn voice is only slightly different than most platforms, but violating it will leave you stranded in obscurity. You’ll never get the recognition you deserve.
That’s why most people will fail at LinkedIn, give up, and move on to another platform.
Here’s the good news – if you know what you’re doing, you can take the same ideas, change a few words, and find success on the platform faster than you would imagine.
We’re all around the office “water cooler”
Remember the days where “going to work” always meant you were driving to some building or another? Naturally, when you get a bunch of humans in one area like that, we congregate in a common area.
At the office, we go to the water cooler.
The water cooler is the spot where we swap gossip about the company and tell stories about our weekends.
BUT – and this is a huge but.
We don’t use bad language. We don’t bully other people. We don’t gripe loudly.
After all, the boss could walk by at any moment.
That’s the LinkedIn voice. If you wouldn’t say it at the water cooler, then don’t say it on LinkedIn.
Why LinkedIn is so squeaky clean
Consider the culture around LinkedIn’s history:
- Bosses often get paranoid and look to see if their employees are looking for other opportunities.
- People are paranoid about who viewed their LinkedIn profile.
- Everyone assumes the creator’s boss is looking over their shoulder
- It’s possible a LinkedIn engagement could affect your job.
So, we keep it clean. But how the heck do you keep it clean AND be interesting?
How to find the sweet spot of LinkedIn Language
The simplest way to explain it is to keep keywords in mind.
In order to succeed on LinkedIn, you must mention one of these keywords in every post:
The second you slant a post into LinkedIn language, you find traction.
Did a friend of yours pass away? If you’re telling LinkedIn about that, say: “I took a day off work to attend her funeral”
Did you have a cancer scare? Say: “It happened on a workday, when I was just trying to do my job.
Did something cool happen on vacation? Say: “I took some time away from the office last week. While sitting on the beach, I started to wonder about…”
Did you come up with a great idea in the car? Say “I was headed into the office when I realized something…”
Never disrespect the culture of the platform.
Become fluent in LinkedIn Language, and win.