I don’t enjoy writing; I enjoy having written. So that first draft for me is the hardest because the kind of writing I do — it’s a kind of thinking. I write primarily to find out what I’ve been thinking, and I don’t know until I write it — Kevin Kelly Thinking about...
Not for fame. Not for attention. Not for money. To be helpful. You may want to be a content creator too, so here’s my plan you can copy. 1. Publish a Lot More Free Content When I was an amateur I wanted to be paid for everything. Now I realize that 80% or more of...
Politics, headlines, social media — it’s a lot to deal with as a writer. It’s hard to stay focused. You think you’re ready to start your day writing and then a tweet sends you into a death spiral. Before you know it, you’re chasing trends again out of the fear of...
This is why I hate personal branding and basically all marketing. It takes advantage of the audience. The audience is treated like an abused victim ready for another beating. As a member of the audience, you feel like you’re being exploited or content-marketed to. As...
Ignoring the power of an email list is stupid. A social media follower is a person you don’t have the contact details for and can only speak with when an algorithm shows you to them. An email subscriber is a human you can contact, whenever you want, on their most-used...
Marketing makes me cringe. I can’t do it. I struggle to say “buy my eBook.” So when I wrote an ebook 7 months ago without wanting to market it traditionally, you’d think it would have sold zero copies. (Side note: I’m not linking to the book because it’s irrelevant,...
