Category : Entrepreneurs


The Side Hustle Magic Happens When You Say “F*ck It, I’ll Make It Happen”

Tim Denning Entrepreneur

Photo by Oskar Kadaksoo on Unsplash

Side hustles are full of lame excuses.

A side hustle is the bridge to autonomy, doing work you love, multiple income streams, infinite online leverage, and as much money as you want to make.

You could say, it’s the holy grail. I think so.

Yet excuses take over…

  • “I’m going to miss out.”
  • “I’m too late.”
  • “The market is saturated.”
  • “I’m not good enough.”
  • “The internet is too noisy.
  • The worst excuse in history: “I don’t have time.”

Dan Koe shook my tiny brain into action after I reluctantly went on his podcast. He says “The magic happens when you say ‘f*ck it, I’ll make it happen.’ You eliminate the possibility of failure from your mind.”

Let’s make it happen and choke the excuses to death.

“Most people don’t have a talent problem. They have consistency problem ”

(Nicolas Cole)

Cole has one of the fastest-growing Twitter audiences on the platform. He credits Twitter Threads as his reason for rapid growth.

I’ve followed his career for years and spoken to him many times. He’s all about the art of the routine, not random sparks of inspiration that rarely happen. Cole has written online for years, since he was a teenager. His belief is a side hustle will take care of itself if you’re consistent.

If your side hustle isn’t a recurring invite in your calendar, it will never happen. That’s the harsh truth many avoid.

Work in the quiet hours of the night

Sean Kernan wrote recently about Stephen King’s side hustle of writing.

“He worked as a high school English teacher and scraped together the energy to write at night.”

I did the same in the early days. I worked at a bank during the day, and on my side hustle at night. The nighttime is when many side hustle empires are built. Do you work at night on any of the seven days of the week?

If not, give it a shot. You only miss the shots you don’t take.

Get fired up, seriously

Energy makes side hustles happen.

Energy requires three things:

  1. Something you give a damn about
  2. The right mindset
  3. A life built on an understanding of energy

I’m so obsessed with this topic, I wrote a book on it. Too many lifeless zombies posing as humans walk around the world with close to no energy. They can barely get off the couch and wonder why things don’t happen.

It’s not their fault. It’s just that energy gets stolen from us every day by default. Until you see The Matrix that is energy leaks, you can’t plug them.

The following robs you of energy needed to make a side hustle happen:

  • The news
  • Living in fear
  • Trolls/Haters
  • A lack of exercise
  • Junk food diet built on a foundation of processed food

Humans weren’t designed to sit all day.

We’re supposed to move around. Make stuff happen. Get fired up. Be excited that we get to live while our family in the cemetery don’t.

Wake up. Make your move. Get excited by something in your life again — it’ll show up in your side hustle.

Thinking small is boring AF

Think bigger to get more excited. Read that again.

Big side hustle dreams are way more motivating than playing it small and hoping you don’t get hit by a freight train on your way to the cubicle. At the start of my side hustle I said, “I’m going to inspire millions of people through entrepreneurship and personal development.”

I had zero audience at this point. But when I read that sentence it made me excited to sit down and work. Inspiring millions of people sounded like fun to me. It was a challenge. It was a purpose greater than myself. So over time I found a way.

Why not you?

Tweet your excuses at me and I’ll debunk them for free.

Truth: you got nothing to lose by dreaming big. You might overshoot with your vision but, overall, you’ll get further ahead.

When you are not sure, choose the more ambitious path.

— OrangeBook

Accept the unknown

We don’t make it happen when we become obsessed with knowing everything before we start.

While you sit, learn and wait … the internet moves at 200 mph. By the time you think you’ve learned everything about your side hustle, the game has changed and you’re left behind.

Nobody with a side hustle has any clue what they’re doing.

We’re all just figuring stuff out as we go. Why can’t you?

The unknown parts hold all the revelations that will leave you saying WOW! WOW! WOW! looking back. Get enough revelations, and you start to see your side hustle as a gateway to the drug of embracing new things.

If you don’t learn to relax, you can’t reach the max of your potential

Basketball coach John Wooden is a badass.

During the two hours of practice on the court each day, he expected his team to be fully immersed without distractions. Outside of those two hours he wanted his players to stay the heck away from basketball.

He wanted them to stay away from the weights room, remove any thoughts about basketball from their minds, and concentrate on anything but basketball. The reason is he wanted his players to refresh and recharge themselves.

His worst nightmare?

That the players began to see basketball as a chore.

When a side hustle becomes a chore, it becomes boring. You’ll avoid anything that becomes boring, therefore, destroying countless opportunities.

The point is, while you work on your side hustle, be fully immersed. But don’t fall for hustle culture and never get time away to think. It’s when you’re doing mundane stuff, such as the dishes or cleaning the house, that new insights come to you.

Cal Newport’s deep work mantra is this:

“When you work, work hard. When you’re done, be done.”

Make rest the reward to enjoy after you work on your side hustle. Then you’ll have all the motivation you need to focus and make stuff happen.

Own it so you’re responsible

The difference between a side hustle versus a startup is it’s just you. There are no employees with a side hustle. It’s a solo pursuit.

The productivity gurus will throw daggers in my eyes for saying this but one-person side hustles are a better way to start. Yes, you can’t outsource all your tasks to cheap labor in a third-world country, but when it’s just you, it’s you against the internet.

Sole responsibility leads to ownership of the outcome.

If you don’t like the results, you — and only you — have the power to change them. That’s incredibly freeing when you think about it. No blaming anyone — just yourself. Blame is a lame game to get out of taking responsibility for your actions.

Choose the solo life to get leverage on yourself.

Stop sitting around. Time to get to work.

Start your side hustle. Or get to work on your existing side hustle. Say “f*ck it” to all your excuses. There’s no more time for them.

Execution produces the magical next actions.

Find out what doesn’t work so you can discover what does work. That’s how you master a side hustle and obliterate procrastination.

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Harsh Reality: When You Leave a Job You Think People Will Miss You

Leave a Job

Photo by Brian Lundquist on Unsplash

Corporations have slowly rotted my soul.

Six months ago I made the tough decision to quit my job — not only my job but my entire career.

Some of my colleagues helped me make the decision. They said things like “will be joining you soon.” It made me feel like I wasn’t alone during this difficult time in my career, made worse by a global health crisis.

The delusion I fell into is that my triumphant resignation was going to matter. That the company may listen to the shenanigans going on and do something about it. They did nothing. They didn’t even wish me all the best.

I thought my close colleagues wouldn’t be like that.

They’re friends for life. At least they won’t abandon me.

After I quit I thought they would call me every week or two to check in. The phone never rang. I made one desperate attempt to become relevant again.

I sent texts to a few of them when a well-known leader got fired or a business bomb blew up inside the company. They still didn’t respond. I realized that my mocking of their (still) employer didn’t improve their careers. So they cut me off. Fair enough. My mistake.

The same applies to you. When you quit a job you think people will miss you. That’s not what happens. Here’s why.

What really happens to your work colleagues when you quit your job

They don’t miss you at all. In fact, they have no time to think about you.

They’re still trying to put food on the table. They have to make the most of the situation with your old crappy employer. They have to fill any gaps you may have left.

Former colleagues forget you quickly because business moves too fast, thanks to technology, to get romantic. Our memories at work are short. The employment market is so fluid that we’re guaranteed to have new colleagues on a consistent rotation.

Modern-day employment has become a revolving door. LinkedIn has democratized hiring, and makes poaching child’s play. Even a bad recruiter can easily steal workers from one company and put them in another.

There’s no time to look back. Only to look forward.

Your ego lies to you

Your ego tells you you’re important. It makes you think your role in a company has far more usefulness than the reality. You think the company will suffer or die without your knowledge, connections, and inputs.

Not true.

Our egos at work overcompensate because we want to feel like our work matters. We want to feel significant. We want to feel like bad leadership has consequences.

It doesn’t.

Many companies have terrible leaders and do just fine. Bad leadership is rewarded. It’s the norm. If you micro-manage and talk down to fellow humans so you can increase revenue, you’re considered a god.

The payback comes later. When the inflated ego of a toxic leader becomes their downfall. When “the team” shares your errors in judgement with a new guard of management and releases your dirty little secrets.

In the end most companies resemble a Game of Thrones operation model — where the (perceived) strongest survive and the weakest get given orders and thrown around like rag dolls. It is what it is.

Don’t let your ego tell you that you’re special. You’re only special when you’re an owner in the business. Otherwise, you can be fired with 4 weeks’ notice. Coroni-macaroni has shown us the light when it comes to career safety.

No job is safe.

The truth is you are replaceable

The special knowledge you think you have doesn’t matter much. If you died in your office chair today while working on a spreadsheet, they’d have a job ad on LinkedIn tomorrow to replace you.

Anyone can be trained to do a job. Your fellow colleagues have the pieces of the puzzle that they will happily give to management to forward on to the next person who takes your job after you’re gone.

Don’t be sad about these facts.

Move on. Take your career to the next level. Do what you have to do to survive and hopefully thrive. Look forward. Become obsessed with the future.

What’s happened at your old job doesn’t matter anymore.

The incredibly rare people who do stay in touch

Two people have stayed in touch since I quit my job. One person I knew previously, so they don’t count. They got me the job in the first place.

The second person is the rare gem. They are the only person to stay in touch. That person has become a friend for life. We’re like brothers from different mothers. We don’t spread toxic rumors about my former workplace or complain about past business leaders.

We don’t even talk about work anymore.

We focus on the future. We talk about where technology is heading. We share our passion for Web 3.0. We do random coffees on the weekend and have the occasional picnic with our wives.

When one random person stays in touch after you leave a job, they’re friends for life. Hold on to those people. Appreciate them and be there for them during tragedies they will inevitably face.


When you quit a job, your ego makes you think everyone will miss you. The truth is, nobody will miss you except maybe one person. That’s the lesson. Don’t collect business connections like empty beer bottles.

Stay in touch with one gem from each employer that you’ll be friends with for life. Those people are the ones that make your career feel special. Everybody else is noise on your LinkedIn timeline.

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The Top Seven Painful Excuses We Use for *Not* Starting a Side Hustle

Entrepreneurship Tips

Photo by Nijwam Swargiary on Unsplash

Side hustles create transformation in your life. Period.

It’s what you do when you’ve had enough, don’t know what to do next, or you’re keen to experiment with something new. Side hustles help you get to know yourself. It’s how you collect data and make smart decisions.

I didn’t wake up today and decide to write about side hustles for fun. I live, breathe, eat, and sleep in the side hustle world. I now have thousands of fellow creators in my communities and direct network. Here’s what I learned.

There’s a pattern.

We lie to ourselves with excuses. We don’t start, don’t keep going, lose motivation, or give up too soon on our side hustle because of these painful excuses. Once we’ve covered them I’ll give you the simple solutions.

Excuse #1 — “The market is saturated”

The market for everything is saturated, yes. If you’re early to a new market you’re a guinea pig. If you’re right on time it will be overwhelming.

Take the side hustle of writing online as an example. There are loads of writers all over the internet. Someone like me should be afraid. How do I stand out? How do I earn a living?

The brutal truth about this excuse is:

  1. Most of your competition will give up. They’re impatient. They’re just in it for the money — the easiest way to fail at a side hustle.
  2. 99% of your competition produces low-quality output.
  3. 0.001% of your competition will last 5 years.

When you factor in those three truths about the market, it’s easy to see why this excuse is dumb.

The online world is full of copy-and-paste culture. Ctrl + C and Ctrl + V made it easy for people to borrow, steal, or imitate easily. As a result they produce nothing new or unique. They can’t even copy. The market is saturated in low-quality competition.

Quality work destroys competition. Focus on quality.

Excuse #2 — “I need to make money from this to live”

Making $100k online is easy. Figuring out how to make your first $1000 is hard — Lawrence King

I don’t recommend starting a side hustle to make money. It’s a bad distraction. But I get, over time, you probably need to find a way to make money so you can live. No problemo.

This excuse only ruins your side hustle if you start with a huge goal like “make $100K.” Think of making money from side hustles as duplication. If you can find a way to make $20 then you’ve got one customer.

You can then email that customer and find out more about them — such as why did they buy, where do they come from, how did they hear about you, and most importantly, what communities do they hang around in. You can even overservice that customer to the point where they introduce you to more customers.

So it all starts with one customer.

The next milestone is $1000. This is where it gets a little harder. You’ll be stuck at this point for a while, I know I was. If you can pass the $1000 threshold then all you have to do is duplicate the formula.

Formulas create automation. And automation is how tiny side hustles become empires over the years.

Money is a bad excuse. You had food in your stomach before your side hustle, didn’t you? So slow down and make your first $20 properly.

Excuse #3 — “I have no time”

This is the worst side hustle excuse in history.

No time equals not a priority.

You either want to start a side hustle and will make time or you won’t. Don’t piss your pants with this weak excuse. You can always make time. I bet if we looked at every hour of your day we could find wastage in your time tracker.

I started my main side hustle while working long hours in a bank, writing for free on another blog, and doing interviews at all-weekend startup events.

Get your priorities right before you start any side hustle.

Excuse #4 — The excuse nobody wants to admit

This one’s extremely painful. You don’t want to hear this.

We don’t start side hustles because of fear. Yet we’re embarrassed to tell anybody that or even ourselves.

New things make us uncomfortable. We’re tempted to tell our friends and family about our side hustle. That can be a blessing and a curse. On the one hand you have accountability. On the other hand if people know what you’re working on they may judge your every move.

I built my side hustle in silence.

I didn’t let my friends and family pollute my thoughts. I told one friend. He said “The internet is full of useless blogs. You’ll never make money from Google Adsense or without knowing SEO.” He was wrong. I found ways but I had to start my side hustle first.

When you let this excuse take over, you’ll fall victim to the next excuse.

Excuse #5 — It’s easier to be a critic

Again, nobody wants to admit this. I’ve studied critics. They’re deeply afraid men and women who have stuffed up their lives and are looking for a little joy. It feels good for them to tell anybody building something or making the world better that they’re an idiot.

It takes no effort at all.

You can sit at home and judge everybody from the couch with a bag of Doritos. There’s no success measurement for a critic. Fear leads us away from our side hustles and accidentally down this path if we’re not careful.

How do I know?

I became bad critic. I went on Youtube and spat on creators in the comments. I called their content a scam. Later I found out, the fear I felt every day that held me back since childhood was actually mental illness. Once I took responsibility and healed from the trauma, I stopped feeling the need to tear other people down.

Builders create their vision. Critics tear down someone else’s vision.

The side hustle life is to build. The no side hustle life is to consume.

Excuse #6 — ”I don’t know what to do”

Before Google and Youtube that was a fantastic excuse. I used it myself in the 1990s. Post the tech revolution this excuse is stupid.

We’re drowning in information. The key is to curate the good information. Spend your time after hours going down Google rabbit holes. Take detailed notes with an app like Roam Research or Evernote. Keep adding to your notes. Find ideas. Research online strategies. Write lists of creators who are doing what you want to do.

None of us start a side hustle with any idea what to do. It starts with inspiration. Put up a vision board at home and pin pictures of your side hustle dreams on it if you have to.

Excuse #7 — “I’m not ready yet”

We’re not born ready to live. I’m not ready to get married tomorrow. It’s scary. We can shop for a life partner for life. Or we can sit down and make a decision. We can choose a path and stick to it. And make it freaking work.

Lawrence King slapped me in the face with this side hustle gem:

Reminder — There are people worse than you at everything, getting paid way more than you because they didn’t wait till they were “ready”

You can wait your entire life and die with your side hustle ideas still inside of you. We can get to the day of your funeral and place your physical remains in one casket, and your side hustle dreams written on fluro yellow stickie notes in a second casket for you.

Or you can accept you’ll never be ready and begin. Today. It’s up to you.

Unpopular Opinion:

Starting a side hustle is easy. Making excuses about why it doesn’t work is hard.

How to Start a Side Hustle like a Badass

Most of your side hustle journey is entirely customizable. There is no exact science. But there are some killer principles to send you skipping and whistling like the seven dwarfs towards whatever side hustle goal you have.

Use deadlines

You either give yourself a deadline, or life will give you one — Orange Book

Decide on one goal. Is it to post your first piece of content? Or to release your first product? Or to create your first service? Or to launch your first app?

Add a deadline. Don’t make it stupid like, “ I’ll do it all in a day tomorrow.” But give yourself a deadline that’s uncomfortable. Put it in your calendar. Don’t BS yourself. Commit to it.

Think about patience differently

What looks like success is often just patience — Shane Parrish

If you knew that most side hustle success was simply being patient, you’d never use another excuse again. I’m not that smart. I don’t have a formula. But I work hard and I’m stupidly patient. I think in 5-year blocks.

If your side hustle had to continue for the next 5 years, you’d stop looking for shortcuts and falling for the advice of critics and gurus, and get to work.

Go long or go home.

The 3-step punch in the face

When anything can be learned online, the barrier to education is simply:

1) Motivation

2) Curiosity

3) And persistence

— Anthony Pompliano

Does this side hustle light a fire inside of you? If not, it’s going to be hard to get any motivation to do it. Are you curious about the areas connected to your side hustle? If not, your curiosity won’t be able to lead to creativity.

If the first two are missing then how the heck are you going to be persistent? You can’t.

Here’s the hard truth: a winning side hustle that changes your life is based on discipline that comes from habits. No habits, no consistency. No consistency, guaranteed side hustle faceplant.

Become obsessed with the naughty “P” word

I swore to the buddha I wouldn’t use this word. But hear I am using it.


How does this side hustle connect to a purpose bigger than you? The purpose of my side hustle is to inspire people through personal development and entrepreneurship. It drives everything I do. When I don’t feel like it or tragedy has pissed in my face again, I go back to my purpose.

It’s cliche AF. I know you hate the word. But it’s true.

Think about a noble purpose that can inspire you on the off days. Because there will be a boatload of “off days.” Mark my words.

If all your side hustle goals are selfish then you’ll eventually give up. Our self can never get enough money, results, ego, friends, and attention.

Attach a powerful why to your side hustle game and you’ll become unstoppable. You’ll go from painful excuses to dedication and motivation to achieve what looks like the impossible.

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Use Your Weekends to Build, Not Escape

Side Hustle Burnout

Photo by Ubiq on Unsplash

Building on the weekend can cause you to burnout.

That’s not with this article is about. You can work after hours and not burnout if you’re smart about it.

The trouble is most of us use the weekend to escape. Writer Jari Roomer got me thinking after a recent article. “Use the weekend to build the life you want instead of trying to escape the life you have,” he says.

Jari explains that for many of us, the weekend not only stops us from progressing our goals. But the weekend can make us go backwards, so we start Monday being further behind than we were the previous Friday.

If every weekend you get drunk, it moves your health backward.

If every weekend you go shopping or purchase expensive bottles at the club, it moves your finances backward.

And if every weekend you spend a lot of hours watching Netflix, it moves your mental clarity backward.

Habits move us forward. Escape activities move us backward.

Pay attention to which category you fill your weekend with. It explains why you haven’t built that one thing yet that you know can change your life.

Find a way to become this sort of person

There’s two types of people in the world:

1) I don’t know how to do it.

2) I don’t know how to do it but I’ll find a way. 

— Ross Simmonds

It takes a little creativity to schedule building something on your weekends and after hours. You can keep saying “I’m too busy” and feel the regret later. Or you can be the second type of person and be determined to find a way.

We find a way to make time for things we want to build. If they’re not important, we find a way to make excuses.

The trouble is you think you’ll have time in the future

The trouble is, you think you have time.

— Jack Kornfield

None of us are dumb. We genuinely think we’ll have time to build one day. The trouble is our imagination takes over from reality. If you can’t find time this weekend then you’ll unlikely ever find time. May as well be honest.

No time equals not a goal.

Get clear on your goals and you’ll find it easier to make time. We force ourselves to make time for the things that matter. If you’ve got kids, you don’t say, “ahh screw it, I won’t pick them up from school today and I’ll leave them to stay there overnight. I’m too busy, I tell ya.”

Nope. You make time for the kids because you don’t want them to die of neglect. Makes sense.

The worst problem I’ve seen with people who want to build is they use holidays as their saving grace.

Holidays are a fantasy.

If you didn’t make time to build for the whole year, you likely won’t build on the holidays either. You need time to relax. You need time to go overseas and experience other cultures. Using holidays is the worst strategy to build something.

There’s a simpler way that doesn’t lead to burnout.

What quietly scares us about building

What you build could fail.

Others may see it self-destruct. So out of a fear of failure we secretly put off building to save ourselves from hidden embarrassment.

There’s a better way.

Build in silence. Be quiet about it. Tell no one. Do your weekend work away from the view of other people. Don’t write about it. Don’t talk about it.

Just build, then experiment …. build, then experiment.

Find a way. Show the results later if you choose. Or stay quiet.

When I quit my old job, I told no one.

When I started making money, I told no one.

When I started hitting the gym, I told no one.

I tell no one anything.

Outside opinions will throw off your energy.

— Aaron Will

The powerful way to build after hours

Tiny steps is how you build something that will change your life.

Image Credit–billionaire.mindset via Instagram

Building something when you get time is being the guy on the right in the picture above. It’s too hard. The gap between the steps you have to take is too great. The trick is to make the gaps between steps shorter using consistency.

The way to start building is with 15-minute habits.

You don’t have time. You’re busy. I get it. But you can easily find 15 minutes a day to build something that matters. The time needed is so tiny it’s nearly impossible to screw it up.

What happens with 15-minute habits over time is they produce small amounts of progress. That progress helps you allocate more time in your schedule to build as you go.

Progress is evidence. Evidence leads to motivation. Motivation simultaneously produces prioritization.

Freedom builds a wall between yourself and the things you hate doing

The reason we can’t find time to build is because things we hate doing get in the way.

Maybe it’s a job. Maybe it’s a project you committed to. Maybe it’s the toxic people in your life.

The way to overcome the barrier is to understand that what you build will end up creating the freedom that puts a wall between what you love and what you hate. You can’t escape dream killers unless you start to build the antidote.

If you don’t see building as an urgent escape, life will show you more of what you hate until you do.

Start building this weekend for 15 minutes. Make building a habit. That’s how you escape the life you hate and replace it over time with one you love.

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We’ve Been Trying to Quit Our Jobs Since Forever. The Great Resignation Is Stupid.

The Great Resignation Is Stupid.

Photo by Hanna Morris on Unsplash

The phrase “The Great Resignation” is a plague.

It’s infected all media platforms. Everyone’s dropping the new buzz phrase like we did back in 2019 with the word #Innovation. Good god. Make it stop.

Since when is wanting to quit our jobs new? It’s not. Still, I quit my job.

The 1990s version

In the 1990s I remember infomercials that would advertise the franchise life.

“Buy this great Jim’s Mowing franchise and you’ll be free from your boss.”

They’d then whip up a stock photo of an angry boss pointing their finger. They’d even use Las Vegas magic show techniques. They’d flash the tv screen black and white. Then the words “Now! Now! Now!” would appear. Then smoke. Then a strange, deep voice would speak.

“Is this the life you are destined to live, or is there something more! more! more! you could be doing?”

The scene would quickly change to the beach. Palm trees in the background. A hammock conveniently placed between two trees. Cocktails served by a waiter … and no laptop. Laptop life didn’t exist back then.

As a 90s punk kid I didn’t get it. What’s work? School is the real downer. Help!

The Great Resignation misses the point

It’s not about the coroni-macaroni. It’s not a timing thing. It’s not because of LinkedIn content that we’re finally reevaluating our careers.

We didn’t suddenly wake up and go, “I’ve had enough of this sh*t.”

It was always going to happen.

We’re tired. The factory worker model of employment hasn’t worked for a long time. Our motivation levels are zero. KPIs don’t get anybody excited. HR puppets selling company life dreams are ignored by anybody with a brain.

‘Heads of Nothing’ that don’t do any real-world work — unless you count meetings — are slowly dying. Chief Executive actors are another category of huge egos that everyday workers are sick of — and their 300x higher salary for giving a few speeches at town halls each year.

The point is, now we’ve been home alone for so long we’ve finally accepted the career lie we’ve been living.

But the lie isn’t new.

The internet guaranteed that the number of workers that wanted to kiss a boss’s butt each day was going to rapidly decrease, eventually.

We want autonomy

Some people are trying to manage multiple side hustles to figure out what work they want to get paid to do. Some people are trying to manage a family with kids that love to interrupt Zoom calls and need to be picked up from school. Others like flexibility to work during their best hours.

The idea we all start and finish work at the same time and work for five days and rest for two days is old fashion. Technology means we’re always working, even when we try not to. The segregation between the two, therefore, means the factory worker 9-5 dream is dead. It was always going to die.

Most of us don’t work in factories anymore and click a button to punch in and punch out.

Most work can happen from any location and it should. Our work location determines our cost of living — and the cost is too damn high in big cities. That’s why we want to quit our jobs so we can be location-free.

We wouldn’t need to quit if you let us do Zoom forever. Too late.

Gif Credit: Gifer/Pegg Olson

We want control

Traditional leadership is even more broken. Our bosses are so busy stuck in back-to-back meetings that they barely know us.

What we want is control. We want to be trusted to make small decisions and own our tiny part of the business pie. We don’t need bosses anymore to tell us what to do. Sing it with me now! Come on…

~ Well we don’t need no one to tell us what to do
Oh yes we’re on our own and there’s nothing you can do
So we don’t need no one like you
To tell us what to do

~ We don’t refer to the past when we’re showing what we’ve done
Our generation gap means the war is never won
The past is in your head
The future’s in our hands

Aussie Band: Living End

Software can tell us what needs to be done. Code can verify what we do.

Our career path has little control, too. There’s no guarantee that if we deliver the outcomes we’ll get our end of the bargain.

You sell us dreams but we just don’t believe them anymore.

The brainwashing phase is over. The prove it with code period is here. Put it in a smart contract if you mean it, otherwise please shut up.

We want to use our creativity

As robots and code continue to take over more traditional jobs, all that will be left is creativity. We may as well start now then. Let us use our creativity. Make creativity levels a KPI if you must.

Hardcode creativity into every job. Force us to be creative if we’ve forgotten how to be. Measure and pay us based on creativity rather than hours worked.

Hours worked doesn’t measure value. Creativity deployed measures valued.

“Hit revenue number” is no longer a reason to go to work.

We need meaning in our work. That’s why we quit our jobs, because we get more meaning when we create our own work through freelancing, contracting, and making WIFI money.

The truth is we figured out a long time ago that we can make money online. We can leverage or borrow other people’s assets and then add our creativity over the top and make a living. So we are. It was always going to happen.

Traditional company infrastructure — like offices, furniture, departments on top of departments that force prices up — are dead weight. Your operation model is bloated. Optimization now happens at an exponential rate, so inefficiency must decrease at an even higher rate.

You either optimize or die. So instead of staying on the Titanic, we’re continuing to jump off the ship to enter the digital world without you.

Let’s kill the buzzword and call it what it is

No more “Great Resignation” headlines, please. We’ve always been trying to quit our jobs so we can own our time and make our own choices. It’s nothing new. Work will change whether bosses and businesses like it or not.

We’re just going to keep doing what we were always going to do: quit.

As Web 3.0 takes over, the word “digital” is going to look like a drop in the ocean in comparison. Your buzzword innovation departments will be steamrolled.

Business-decisions-as-code already exists. Meetings will continue to be deleted and replaced with consensus algorithms. Customers will make more of the decisions with voting rights of the products and services they use.

Leadership-as-code is coming. Bosses, you’ve been put on notice. “The Great Boss Annihilation” is next.

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It’s Time to Build Something That Will Change Your Life. Stop Wasting Time.

Stop Wasting Time

Photo by Fábio Lucas on Unsplash

A lot of you have a guilty secret.

You’re literally dying to build something.

You’ve had an idea for years. You’ve done a few experiments. But to date you still haven’t started building. Creators get all the rewards. A creator is simply a person who builds something online. All of us have it inside of us to do it.

Don’t let ideas die inside of you

My business partner Todd Brison has an interesting way to explain it.

He says every creator leaves behind two graves when they die.

One grave contains the skin, bone, organs, and hair leftover from your body that will slowly decompose in the ground to eventually become at one with the soil. The second grave holds all of the ideas you never got to release.

Some of the smartest people are in the cemetery. They were geniuses but we never got to know because their ideas were buried in their second grave. It’s why I’m so crazy about writing online.

I want my second grave to be empty when I leave this earth.

Many people will go to their graves early without your ideas. Your ideas have enormous power. They contain life lessons, moments of enormous creativity, strategies, and helpful inspiration that can get someone out of a dark place.

When your ideas die so do the people who they could have helped. That scares the crap out of me. It should scare you too.

When you build something it changes your life

The trouble is I can’t tell you how.

Creative endeavors don’t reveal their awesomeness until long after they’re released into the world.

I spent years building a portfolio of writing. I didn’t really know where it would lead or what it had the power to do.

Even after 7 years, I still find out that some of my writing helped people start a business. For others it helped them rethink their life or get out of a bad relationship. And for at least one person, that I’m aware of, a single article stopped them from taking their own life.

I didn’t know this at the start. Helping other people with their problems changed my life, although it wasn’t obvious.

The act of creation rewires your thinking. It shifts your mind into creation rather than the default mode of consumption.

A good life needs meaning.

Creation gives meaning to your life. It takes everything you consume and all the ideas bubbling around in your head, and makes them all worthwhile.

I started my YouTube channel 1.5 yrs ago.

Changed my life.

I started my Twitter account 9 months ago.

Changed my life.

I started my crypto journey 4 yrs ago.

Completely changed my life.

It’s time to build something that will change your life.

— OhHaiAndy

Why we don’t build our dreams right now

You’re not stupid. Some of this is obvious. Let’s explore the hidden problems.

1. You think you need more information

The desire to collect information in your favorite note-taking app until the end of time is huge. You’re never ready. It feels like there is always more to know.

“No point building now. The quality of my work will be too low,” you say to yourself each time you sit down to start.

You learn by doing.

The best learning is when you do trial and error. When it’s your mistakes and lessons you learn, the education sticks around — it has context. There’s only so long you can consume everybody else’s learning. Eventually it will feel empty.

You can live through someone else’s eyes, or let your eyes witness the gorgeous miracle of having deeply personal experiences.

2. The secret feeling none of us wants to admit

I shouldn’t admit this.

Here goes: I wanted to quit my job for years and build things. Fear held me back. I’d have nightmares of everything *not* working out. I’d do role plays in my head of having to beg my boss to take me back, and them saying, “yes, but we can’t pay you the same anymore.”

We all experience fear, even though we pretend to the outside world that we’re flawless and nothing scares us.

The trick is to, first, admit your fear to yourself. Then admit your fear to another person. It helps put a voice to those destructive thoughts. Then all you do is act in spite of your fear. Feel the fear and do it anyway, as the cliche goes.

Once you know you’re not alone with the feeling of fear it normalizes it.

What’s obscure feels like an erotic fantasy you should never share. What’s normal is easy to talk about. That’s how it can be overcome.

3. The past does not equal the future

You may have been a creator before. Things may have gone bad.

I feel for you. Ask anyone who knew me during my startup days. The mistakes I made were beyond idiotic.

For example, witnessing employees commit sexual harassment and saying nothing is something I’m not proud of. Even worse, when I found out the extent of the problem and our company organized training to make it stop, I was the only person not to attend. I thought I was too good to be there. That sent the message to staff that the problem wasn’t real. So it continued until we took it seriously.

Those mistakes haunt me.

But the past can be corrected in the future. You can learn from your mistakes. If all you do is reflect on what you screwed up, you can never move forward. Acknowledge your errors and then omit them in the future.

Take mistakes and use them as opportunities to build better next time.

The time is right now. Today.

The internet contains infinite leverage. You can literally build anything you can imagine without too many constraints. The only limit to what you can build is your mind.

The sooner you start to build, the sooner you can start to get results. We’re on the cusp of Web 3.0. This will give creators even more tools and lower the costs and barriers to entry.

If you’re not excited, then get excited. This is the best time in history to be a creator. Stop wasting your time on Netflix. Stop engaging in toxic conversations and being a serial social media commenter. Stop speculating. Stop with the excuses. Stop with waiting for the perfect time.

The trouble is, you think you have time.

— Jack Kornfield

You don’t have time. This is your wake-up call.

Life is short. Start to build something today that will soon change your life in bizarre ways you could never predict.

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